Media Centre
Australia's independent resource for gambling advertising controls on streaming services.
Why this matters
Most major streaming services currently provide no dedicated gambling advertising controls, leaving Australians with little control over the gambling advertising they are shown. Ad Control helps Australians discover the controls that are available today while tracking how platforms respond as industry practices and legislation evolve.
Tracking what has changed, and when.
View the latest platform and policy updatesCurrent snapshot
- 19streaming services reviewed
- 2services provide dedicated gambling advertising controls
- 2services do not display advertising at all
- 7services offer a paid ad-free plan that avoids advertising on on-demand content
- 8services currently provide no gambling-specific controls
Key findings
- Of the 17 streaming services reviewed that carry advertising, only 2 currently provide dedicated gambling advertising controls.
- SBS On Demand currently provides a dedicated gambling advertising opt-out for signed-in users.
- Google allows signed-in users to limit gambling advertising across YouTube and other Google services.
- 7 services offer a paid ad-free plan that avoids advertising on on-demand movies and TV, but live and sport streams may still carry advertising. Paying for an ad-free plan is not the same as a gambling-specific control.
- Stan now offers a Basic with Ads plan, so it is listed under ad-free options — choosing Standard or Premium avoids advertising on on-demand content, while Stan Sport is listed separately because advertising appears on selected live sport and no gambling ad controls are available.
- Most major Australian streaming services currently provide no gambling-specific advertising controls.
- New "Triple Lock" gambling advertising laws currently being debated in the Australian Parliament could require many online platforms displaying gambling advertising to introduce user controls if passed.
About Ad Control
Ad Control is an independent website that tracks gambling advertising controls across Australia's major streaming services and online platforms.
We help Australians quickly understand what control they have over gambling advertising by comparing platforms, explaining what controls are available, and providing simple step-by-step instructions where gambling ad controls exist.
At a glance
- Ad Control
- Independent Australian consumer information resource
- Purpose
- Help Australians understand and use gambling advertising controls on streaming services.
- Coverage
- Major Australian streaming services and online video platforms.
- Method
- Independent assessment using publicly available information, official platform documentation and direct testing where possible.
- Last updated
- August 2026
Why Ad Control exists
Ad Control was created after discovering that SBS On Demand quietly introduced gambling advertising controls—something many Australians are unaware exists.
After comparing other major streaming services, it became clear there was no simple, independent resource explaining which platforms provide gambling advertising controls and how to use them.
Ad Control aims to make that information easy to find while encouraging greater transparency across the streaming industry.
Assessment methodology
Streaming services are assessed using Ad Control's public Assessment Framework.
Assessments are based on:
- Official platform documentation
- Publicly available information
- Direct testing where possible
- Information submitted by streaming services
Platform submissions are welcomed, however all updates are independently reviewed before changes are made to platform listings.
Founder quote
"I'd wager most Australians don't even know they have the option to control the ads they see, let alone how to do it. Ad Control exists to make that information easy to find while encouraging greater transparency across the streaming industry."
Media enquiries
Journalists are welcome to contact Ad Control regarding:
- Platform comparisons
- Gambling advertising controls
- Assessment methodology
- Platform updates
- Background information
Editorial independence
Ad Control is an independent project.
Streaming services are encouraged to submit corrections or updates, however all information is independently reviewed before publication.
Citing Ad Control
When referencing Ad Control, please link to AdControl.au and include the date accessed, as platform information may change over time.