Methodology

Assessment Framework

Our framework is designed to help Australians quickly understand how much control they have over gambling advertising on each platform.

Where a platform offers a gambling-specific control, we also consider how strongly the platform says that control will restrict gambling advertising.

We welcome feedback from users, researchers, recovery organisations, platform providers and industry experts. This framework will continue to evolve.

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You Have Strong Control

The platform provides a dedicated gambling-specific control designed to substantially restrict gambling advertising, rather than simply asking to see fewer ads about the topic. Some gambling advertising may still appear because of documented exceptions or limitations.

This rating reflects the strength of the control described by the platform. Ad Control does not measure the percentage of gambling ads removed.

Platforms

SBS On Demand
YouTube
Reddit

No Gambling Ads

The platform does not show paid gambling advertising under its current advertising model or policies.

Platforms

ABC iview
Apple TV+
LinkedIn

You Have Some Control

The platform provides a dedicated gambling-specific setting that can reduce the amount of gambling advertising you see, but describes the effect in terms such as “See less” or “see fewer” rather than indicating that the category will be substantially excluded.

Platforms

Facebook
Instagram
Threads
TikTok
Snapchat

Ad-free options

The platform shows or may show advertising, but offers paid ad-free options that remove most advertising. It does not provide a free gambling-specific opt-out or reduction control.

A paid ad-free option is different from a gambling-specific control and may have exceptions such as live sport, sponsored content or other advertising formats.

Platforms