The story behind Ad Control.

This project began during the FIFA World Cup, when I noticed how many gambling ads appeared alongside the coverage on SBS.

After looking into gambling advertising controls, I discovered that SBS is one of the few streaming services that lets users opt out of gambling advertising. Once I'd enabled the setting, I became curious about the other streaming services we use—and whether they offered similar controls. That's what inspired me to build this website: a simple resource to help people understand what control they have over the gambling ads they see.

New "Triple Lock" gambling advertising laws are currently being debated in the Australian Parliament. If passed, many of the streaming services featured on this website would likely be required to introduce gambling advertising controls, including a user opt-out, if they choose to display gambling advertising. In the meantime, some platforms have already chosen to introduce these controls voluntarily, while many others have not.

My goal isn't to tell people what they should watch or what they should think about gambling. It's simply to make information about gambling ad controls easy to find, celebrate the platforms that give users more choice, and encourage others to do the same.

See our Assessment Framework for exactly how services are categorised, or get in touch with corrections or suggestions.